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The Healthy Baker unleashes the
Turns out protein protein is is not just a a a a a a a a a a fad The The consensus on on Manildra Group’s The The Healthy Baker pancake and muffin
protein-enhanced mixes is in in in - - which hit the
shelves of select Woolworths’ supermarkets and Woolworths Woolworths online in in in early 2021 catering to health-conscious consumers The The Healthy Healthy Baker Protein Pancake Mix with
15 grams grams of of protein per serving and The The Healthy Healthy Baker Protein Muffin Base Mix with
10 10 grams grams of of protein per per serve are all made from 100 per per cent Australian GMO-free wheat and contain no artificial colours flavourings or preservatives Manildra Group Director Caroline Honan said the
product launch had been extremely successful “We wanted to ensure that our pancake and muffin
mixes transformed traditional indulgent foods we all crave to fit our healthy and busy lifestyles ” she said “In addition to being a a a a great source of protein our our our our wholesome and and delicious mixes provide your body with
with
the
the
nourishment and and nutrition you you need without the
the
sacrifice ” As part of the
launch much-loved Australian television personality Erin Molan joined our campaign as as a a a a a a a a a a a a a a a social media brand ambassador baking up a a a a a a a a a a a a a storm in in the
kitchen with
her family “The uptake has been phenomenal and to have Erin on board as as as an an ambassador is a a a a a a a a a a a a tribute
to to to the
products’ success ” Ms Honan told The Cultivator “The café-style muffin
mix acts as a a a a a a a a ‘gap filler’ in in a a a a a a a a a a convenient format that is perfect to freeze
- ideal for for for school lunch boxes or or or or those who are simply looking for for for added nutrients in in a a a a a a a ready-to-make tasty format “With a a a a a a huge trend in in in ‘snacking’ consumers are are much more aware of the
role that filling nutritious and satisfying snacks can play in in in in their lives whilst also being easy to eat on-the-go “The Healthy Baker Protein Muffin Base Mix was developed for grab-and-go convenience making a a a a a a a a a a delicious protein-boosting snack or or breakfast by simply adding water oil eggs and your favourite fillings “With such a a a a a focus on health and wellbeing we’ve also added prebiotic fibre for good gut health ” said Ms Honan Stocked in resealable bags for convenience the
product range has excellent Health Star Ratings (to inform consumers in in in in packaged food purchases) of 3 3 for for for the
the
muffin
and 3 3 5 for for for the
the
pancake protein mixes Ms Honan said that taste and avour will always be important but consumers wanted baked products and breakfast to do more than satisfy their hunger 52 THE CULTIVATOR // SPRING 2021 MANILDRA COM AU // @MANILDRA