Fibre enriched flour and protein power pancake, muffin mixes launch

Australian family-owned Manildra Group has launched high protein pancake and muffin premixes as well as a high fibre wholemeal plain flour mix, as part of the latest innovation to The Healthy Baker range of flours in select Woolworths supermarkets nationwide.

Catering to health-conscious consumers, wishing to boost their protein intake Manildra Group developed the protein-packed range – made from 100 per cent Australian GMO-free wheat and without artificial colours, flavourings or preservatives. The Healthy Baker Protein Pancake Mix contains 15 grams of protein per serving and The Healthy Baker Protein Muffin Base Mix with 10 grams of protein per serve.

“We are delighted to extend The Healthy Baker range beyond pantry staples with the launch onto supermarket shelves of our protein-enhanced mixes, for everyone from fitness enthusiasts and health-conscious consumers replenishing their bodies, to parents adding extra protein to their children’s diets for better growth and nutrition,” said Manildra Group Director Caroline Honan.

“This has completely revolutionised the pancake category, with the introduction of a wholesome basic mix for all the family to add their favourite toppings to create protein-packed pancake masterpieces.

“Our protein pancake mix delivers good-for-you pancakes for breakfast, brunch or dessert and is perfect for people wanting to exclude animal proteins from their diets.”

Also blended for grab-and-go convenience, The Healthy Baker Protein Muffin Base Mix makes the perfect breakfast or snack from the one base mix, by simply adding water, oil, eggs and your favourite fillings, you can create tasty and moist muffins such as strawberry and muesli, coconut, apple crumble and chocolate fudge.

“Having seen a huge trend in consumers snacking, our café-style muffin mix has been blended to create scrumptious and satisfying snacks that are perfect to freeze,” Ms Honan said.

“In addition to being a great source of protein, The Healthy Baker Protein Muffin Base Mix also has added prebiotic fibre for good gut health.”

Stocked in re-sealable bags for convenience, with superior Health Star Ratings of 3 for the protein muffin and 3.5 for the protein pancake mixes, Ms Honan said the wholesome and nutrition-packed premixes enabled healthy eating without feeling diet-deprived or restricted of food favourites.

“A sustainably healthy lifestyle is about finding healthier and filling options you can actually enjoy, as provided in our protein-packed muffin and pancake mixes,” said Ms Honan.

The Healthy Baker Wholemeal Plain Flour Mix has 65 per cent more fibre than standard wholemeal flour and contains a prebiotic promoting good gut health.

“With 15% dietary fibre, The Healthy Baker Wholemeal Plain Flour Mix supports good gut health, acts as a prebiotic, and is triple-sifted and unbleached from Manildra Group’s premium 100 per cent Australian, GMO-free wheat.”

The addition of our world-class resistant starch made from 100 per cent Australian wheat, has enabled us to significantly boost the fibre content and gut health benefits of this wholemeal flour mix, supporting everyday gut health.

For optimal nutritional health, The Healthy Baker Wholemeal Flour Mix is kept at its freshest stocked in Manildra Group’s popular air-tight and durable PET-containers – which are suitable for re-use – produced in state-of-the-art robotic packing lines at the flagship Manildra Flour Mill in central west New South Wales.