Fibre enriched flour for wholemeal nutrition

Fibre enriched flour for wholemeal nutrition | The Cultivator Autumn 2021

Fibre enriched flour for wholemeal nutrition

Manildra Group has launched The Healthy Baker Wholemeal Plain Flour Mix with 65 per cent more fibre than standard wholemeal flour, hitting shelves in select Woolworths supermarkets Australia-wide.

The soon-to-be a consumer favourite product boasts an exceptional prebiotic, promoting good gut health and is part of an expansion of the popular ‘The Healthy Baker’ Brand established in 2003.

“We wanted to ensure our wholemeal flour mix delivered on health and nutrition above all else,” said Manildra Group Director Caroline Honan.

“With 15 per cent added dietary fibre, The Healthy Baker Wholemeal Plain Flour Mix supports good gut health, acts as a prebiotic, and is triple-sifted and unbleached from Manildra Group’s premium 100 per cent Australian, GMO-free wheat.”

“As one of the leading flour brands on supermarket shelves, The Healthy Baker Plain Flour and The Healthy Baker Self Raising Flour are in the top selling products in the flour category dominated by private labels.”

“So we are very excited to add another product to our range and play a significant role in the gut health and wellbeing space,” she said.

The addition of our world-class resistant starch made from 100 per cent Australian wheat, has enabled us to significantly boost the fibre content and gut health benefits of this wholemeal flour mix, supporting everyday gut health.

“It’s a perfect all-purpose flour made from whole wheat that is prized for its light and fine texture.

“Offering good levels of dietary fibre and protein, this nutritious wholemeal flour mix is idea for everyday baking and bread-making.

“Our wholemeal flour mix can be used to create a smorgasbord of delicious gut-friendly and fibre-enriched foods from pizza and pasta to breads and cookies, crumbles, cakes, slices, muffins and much more.”

For optimal nutritional health, The Healthy Baker Wholemeal Flour Mix is kept at its freshest stocked in Manildra Group’s popular air-tight and durable PET-containers – suitable for re-use and produced in state-of-the-art robotic packing lines at the flagship Manildra Flour Mill in central west New South Wales.