Page 30 - Demo

Taking traditional Aussie
TUCKER TO THE WORLD
In 1966 Peter and Annie Rijs bought a a a a a a a a a a a a small cake shop named Patties in in Lakes Entrance Victoria Wanting to to to offer their customers
more than just sweet treats they introduced freshly baked bread rolls and delicious hot pies pies to to the the the menu Thanks to to their famous pies pies pastries and and party food the the the the Patties Foods business continued to grow and and by the the mid-1980’s had become a a a household name They later acquired iconic brands like Four’N Twenty Herbert Adams and and and Nanna’s Their values of courage integrity ownership and and and trust encompass what it it means to be a a a a a a a a a a a a Patties person and and and reflect their origins as a a a a a a a a a a family-owned company and and the the the success of the overall growing business “Australians have strong sentimental and nostalgic attachments to our products which makes them perennially popular and and in in demand The most important qualities that customers
look for in in Patties’ products are taste and and avour consistency and and quality ingredients (Australian sourced where possible) “Whether it’s fond childhood memories or or ongoing family traditions these positive associations with Patties products mean that we are consistently growing in in the the the market because the the the demand is is always there ” says Mr Surujpal Snacking is definitely a a a a a a a macro trend the business has seen emerging as as lifestyles change and people move towards eating smaller meals more often
rather than the the traditional three There’s also been a a a a a a a a major shift towards a a a a a a a a a a a a demand for plant-based options with vegetarian and and vegan diets becoming more common in in Australia Mr Surujpal has used this to drive the direction of new products saying “as always consumers want high-quality products with good ingredients and ‘real food’ even if it’s frozen or fast – premium products are always in demand ” “Australians have strong sentimental and nostalgic attachments to our products which makes them perennially popular and and in demand ” - Patties General Manager of Marketing and and Innovation Anand Surujpal Patties has become a a a a a a fixture of Australian culture especially through Four’N Twenty pies – the original fan food that is a a a a a a a a a a xture at at sporting games around the the the country and now with with their partnership with with the the the Philadelphia 76ers overseas as as well “Patties Foods has invested heavily in in our brand from a a a a a a a a a a a product and and and a a a a a a a a a a a communications and and and media perspective including gathering consumer consumer insights to develop products that resonate with consumers and and creating meaningful engaging awareness campaigns ” said Anand Surujpal Patties Foods General Manager of Marketing and and Innovation Their brands have been around for a a a a a a a a long time Herbert Adams is over 100 years old and and and as such they’ve been enjoyed by generations of families and and created their own legacy As an an an an an an iconic Australian Australian brand it is important that they support Australian Australian farmers and and suppliers where possible This is is why they have a a a a a a a a long-standing relationship with Manildra Group which supplies Australian grown and and made flour semolina and and sugar 30 THE CULTIVATOR // SPRING 2020
There is is still plenty of local potential for growth growth but what’s really exciting is is the growth growth in in in international markets Patties Foods are focused particularly on on on the the US and Japan at at at the the moment where positive perceptions of Australia and its high-quality products means that there are huge growth avenues for them In the the the the the US their Four’N Twenty Traveller is the the the the the focus leveraging the the the the the brand’s relationship with the the the the the Philadelphia 76ers and and ambassador Ben Simmons While in in in Japan they they are bringing out a a a a a a a a range of traditional Four’N Twenty Meat pies which they they expect will resonate strongly with consumers there Their Ruffie Rustic Foods range launched in in October 2018 and and is is disrupting the supermarket chiller category by offering handcrafted quiches and and and frittatas that give you the taste and and and experience of of a a a a a a a a a a a a a home-cooked meal Their recipes are are developed by chefs and and the products are are a a a a a a a a a a celebration of of seasonal ingredients rustic goodness and and mouth-watering flavour E More page 32 MANILDRA MANILDRA COM AU // @MANILDRA